Norfolk, VA — The controversial animal rights group People for the Ethical Treatment of Animals or PETA put their hat in the booming “home meal service” craze this week with their own unique spin. The outspoken organization says it plans to reach out in ways that other services can not. The service is called PETABox.

Unlike other popular services such as Blue Apron, HelloFresh, Purple Carrot, and many others, PETABox seeks to differentiate itself with its unique messaging.

“Animals are not ours to Eat. Animals are not ours to Wear. Animals are not ours to Experiment On. Animals are not ours to Use for Entertainment. Animals are not ours to Abuse in any way,” exclaimed PETA spokesperson Bethany Millbright speaking from PETA headquarters in Norfolk, Virginia. “So with that in mind, we are taking that message directly to the consumer with fresh animal-free recipes.”

According to Ms. Millbright, not only will each meal kit be vegan, but it will also contain various “messaging artifacts” that will both “inspire and instruct” its customers to take action in their communities for the animal welfare.

“Look,” continued Ms. Millbright. “It’s not just about filling your bellies with nutritious, vegan foods, it’s about getting active. It’s about waking your neighbors up to the horrors of being an animal in modern society. And we here at PETA know just how to do that.”

Each meal kit will contain as many as 4 bumper stickers, a DVD, and a login to a new PETA-sponsored website called “” where participants can obtain all kinds of information on how to best irritate and annoy friends, family members and random strangers with PETABox propaganda. Each meal costs about $8.00 and includes shipping. A portion of the proceeds will be donated to PETA-sponsored causes.

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