Las Vegas, NV — After what people are calling the most successful and exciting Consumer Electronics Show (CES) in 2017, organizers of the yearly gathering of technology giants have announced that rock legend Kurt Cobain will close out the 2018 3 day event in holographic form sponsored by Samsung. Mr. Cobain’s virtual performance will mark the 25th anniversary of his suicide.
“We are thrilled to have Kurt on the stage with us,” said Samsung spokesperson Bethany Millbright speaking from US Samsung headquarters in San Jose, CA. “Mr. Cobain’s music and more importantly his rebellious spirit is the kind of hip vibe we want consumer to associate with Samsung. It’s the perfect marriage between the grunge counter-culture and consumer electronics. It’s part of our 2017/18 Conquest of Cool campaign.”
Samsung is looking to invigorate its brand after a disastrous 2016 brought the Korean electronics giant bad press notably around their flagship Galaxy Note 7 smart phone which often spontaneously combusted injuring several people. The issue became so pronounced and dangerous, that to this day many airliners make announcement prior to take-off warning passengers that the Note 7 is not allowed on board. Given this obvious attempt to positively boost Samsung’s sagging image, critics were quick to point out how risky aligning themselves with an iconoclastic musician such as Kurt Cobain.
“First Volkswagen did it in the 1960s. You know, made it ‘cool’ to be a rebel with a car that could float. Then Apple did, co-opting the counterculture into the mainstream that made computers and phone rebellious,” commented Professor James Badwater of the University of Chicago’s Badwater Institute of Public Policy and Culture. “However, I’m not sure how this Kurt Cobain thing is going to work out for him. He certainly was a part of the counter-culture movement, but he was deeply troubled as demonstrated by his suicide. I’m not sure this stunt will bear fruit for Samsung. It might backfire.”
According to Ms. Millbright, the CES finally will be held in the main auditorium at the Las Vegas Convention center, where Mr. Cobain will appear on the world’s first 120ft-wide (112ft diagonal) television which Samsung is tentatively calling Cobainvision®.
“It’s the world largest OLED television set for the consumer market boasting an incredible 94000K (92,654p nominal) screen resolution,” continued Ms. Millbright. “Using Artificial Intelligence technology built into the platform, we can re-animate any dead artist or celebrity. And we’re using this event to bring back Mr. Cobain. It should be very exciting.”
The 2018 Las Vegas Consumer Electronics Show will be held from January 9th through January 12th, 2018. The 120ft Cobainvision television will retail for approximately $125,000, which special financing available.